Let’s face it, people are checking out a business’s digital presence before they ever consider stepping a foot inside their establishment or making a purchase on their website. Does your target audience know that you are the best in town—can they easily find you? Consumers are more tech-savvy these days and expect ease of convenience to find the products or services they need. If they are jumping through hoops to find you or your website, there is a good chance you are losing customers to your competition.
But fret not! There are strategies you can implement to improve your online presence and drive traffic to your website—including the power of search engine optimization (SEO) and social media! These tools are a great way for businesses to make big waves on a small budget.
Check out these great tips to turn your marketing strategy into a conversion powerhouse!
Share Your Message Where People Are Looking
Having a great message and engaging content is a good starting point to get your name out there, but it can be a crushing blow if your well-earned investment is not generating results online. Ensure the ads you are paying for are targeting the right audience, by posting them in the places your audience is spending most of their time, on platforms such as Twitter, Instagram, and Facebook.
Become a Local Expert
The second page of Google search results is where companies go to die. Chances are, if you are not near the top of the search results when someone is looking for the products or services you offer, you are missing out on their business! Ensure you are getting noticed—and found—by your potential customers by becoming a local expert.
Search engines like Google rank relevancy based on how much you relate to the search criteria and how strong your reputation is. By incorporating keywords into your website copy, producing insightful and frequent content such as blog posts, and having a strong star rating on social media and Google, you can rise through the rankings and grow your brand awareness.
Make a Lasting Impression
So you have generated a compelling social media campaign, rocked your SEO, and have effectively got people checking out your website—you’re almost there! To make sure your potential customers are committing to the sale, you need to make sure your website delivers a lasting impression. People normally look at a site several times before considering a purchase, so make sure their first impression is a great one! If you fine-tune your website to be an easy and delightful user experience for your customers, you can expect them to come back again and again!
If you are looking to revamp your social media strategy then you have come to the right place — contact The Agency to jump start your online presence!